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ALT™ was created to challenge the ordinary within the architectural surfaces category. Backed by VidaSpace, the brand entered the market with an existing logo and colour palette by the Vida team, but needed a clearer strategic foundation, stronger brand personality, and a more ownable presence to launch with confidence.
One & Only partnered with ALT™ to define the brand beyond the product itself, shaping a positioning system, tone of voice, visual direction, and content approach that could support long-term growth across digital, campaigns, and specification audiences.
To support the launch, One & Only led the development of brand and campaign content designed to position ALT™ as a progressive, design-conscious player within the industry.
From messaging and campaign copy through to visual storytelling and digital rollout, the content was developed to create a more editorial and culturally relevant brand presence, moving beyond technical product marketing into a more inspiring and aspirational design-world position.
ALT™ launched with a far clearer identity, stronger strategic positioning, and a scalable brand system designed to support future growth.
More than a product launch, the project established the foundations for a brand capable of building long-term recognition within the architecture and interior design community.
Ahlia McKenzie — Brand + Marketing Manager, VidaSpace
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