Buoy

A full brand overhaul to strengthen Buoy Salon & Spa

INTRODUCTION

Brand Identity

Graphic Design

Visual Communication

Brand Collateral & Packaging

Brand Guidelines

Buoy Salon & Spa is one of New Zealand’s leading hair and beauty destinations. Buoy tasked us with refreshing their brand identity, to create a clear definition between the Salon and Spa as two separate businesses. We developed an extensive brand overhaul tightening their visual communications across physical and digital touch points to fuel both brands for a new era.

Brand Identity

Graphic Design

Visual Communication

Brand Collateral & Packaging

Brand Guidelines

"We worked with One and Only to refresh our brand and strategy, and they were incredible from start to finish. As a long-standing business, we wanted a refined update that still honoured our legacy, and they absolutely nailed it. The team really took the time to understand who we are and what we were aiming for. They were creative, collaborative, and super responsive throughout the whole process. We still draw on the work they did with us over a year ago, it’s had a lasting impact. Highly recommend One and Only if you're looking for a team that truly gets it and delivers something special."

Leah Tzitziras — Director

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