When ANZ Australia partnered with Worldpay to amplify awareness around PayTo payments, the brief required more than just production support. The challenge was translating a technical payments solution into content that felt clear, engaging, and commercially relevant at speed.
Working within a fast-turnaround environment, One & Only led the creative ideation and production approach for a suite of campaign assets designed to support launch visibility across multiple touchpoints.
The work included the development of hero campaign content, social-first video snippets, and supporting creative themes tailored for use across the ANZ website, LinkedIn, and press communications. The approach focused on simplifying the message, creating consistency across channels, and delivering polished assets that could flex across both brand and corporate communications environments.
From concept development through to editing and final delivery, the project balanced strategic storytelling with agile execution helping bring a modern payments conversation to life in a way that felt accessible, contemporary, and platform-ready.
A fast-moving content rollout that helped ANZ and Worldpay communicate innovation in the payments space through a cohesive, modern campaign system\designed to perform across owned, earned, and social channels.
Michael Foster — CMO Kapiti Tourism Group
