Kāpiti Coast has always offered something different. Slower mornings. Bigger skies. Sunsets that feel like a reset button. The challenge was capturing that feeling in a campaign that could cut through daily city life and inspire Wellingtonians to escape the routine, even if just for a weekend.
Following the development of a refreshed destination identity for Visit Kāpiti, One & Only led the campaign creative, production, and rollout across digital and outdoor channels. The goal was to create a tourism campaign that felt bold, uplifting, and unmistakably Kāpiti.
To give the campaign a distinctive visual language, we combined cinematic aerial storytelling with bright, sun-soaked creative direction, capturing the region from a bird’s-eye perspective to showcase the scale, coastline, openness, and freedom that defines the destination. Alongside full video production, we created a stills library designed to flex across campaign placements and seasonal messaging.
The campaign launched across Meta, digital display, billboards, and dynamic DCO outdoor creative, bringing the refreshed brand system to life across every touchpoint. The work balanced emotional storytelling with high-performing destination marketing, designed to stop commuters in their tracks and make the coast feel instantly within reach.
The outdoor creative was later recognised by oOh!media New Zealand and LUMO Digital Outdoor as “Ad of the Week”, highlighting the campaign’s standout use of bold creative and dynamic outdoor execution.
Amberley Kennish — Manager Tourism Development and Marketing
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